In today’s world, it can be challenging to find success as a business without some form of social media presence. As these platforms grow in number and expand their features, their potential stretches far beyond their base-level function as social networking tools. Why Is Social Media Important for Your Business? Surveys show that 49% of…
Are there proven effective strategies to help build your brand? Yes, and if you are wondering about the purposes of brand building, the answers might surprise you. Your customers are under a deluge of data from across digital and conventional communication channels, and while some brands gain a foothold in that stream of information, others…
Steve Turner, Co-Founder, and Principal at Solomon Turner PR, an award-winning St. Louis Public Relations/Marketing Agency dedicated to helping companies build their businesses with breakthrough creative ideas and strategies using traditional and social media. As an entrepreneur, he helped build the firm into an agency known as one of the Best PR Firms in St.…
Esteemed historian Daniel J. Boorstin once said, “Some are born great, some achieve greatness, and some hire public relations officers.” Though a funny play on the Shakespearean quote, Boorstin was intending to highlight just how important it is to hire and retain the right public relations, or PR, professionals for your business. Finding a PR…
Small business owners face many challenges, but the biggest one is limited time. As a small business, you simply don’t have the resources or budget to do everything yourself, especially on a high-quality level. The largest driver of small business growth is obtaining a solid flow of new customers, which is why it’s vital to…
You hear about it all of the time. “Any PR is good PR” and “everything you say or do is public relations” are sayings that we all have become accustomed to hearing. But what about those statements is true, if anything? What does a PR team do? How does their role affect how your customers…
In the age of social media hyperdrive, reaching potential customers may feel like a daunting and perhaps even impossible task. However, standing out and gaining new business in a world full of immaculate websites and rapid-fire tweets might be more attainable than you would think. Video marketing is a great way to share your business’s…
Today, a company’s public image has become paramount. When a company’s reputation takes a hit, it can affect the entire entity, from corporate and employees to investors and affiliates. And it can take years for a damaged reputation to recover, if ever. In this business climate, good PR relations have never been a more significant…
When it comes to relationships the key to success is communication. This is true for all relationships including the relationship a business has with their customers. However, when it comes to business what and how we communicate can be a real struggle. There are a lot of questions that business owners might have like What…
2021 has finally arrived. As most anticipate a better year in both health and in business, marketers will continue to face new challenges brought about by the pandemic. A number of trends brought about by the coronavirus will most certainly continue onward well into the middle half of the year, if not beyond. Public relations…