Small business owners face many challenges, but the biggest one is limited time. As a small business, you simply don’t have the resources or budget to do everything yourself, especially on a high-quality level. The largest driver of small business growth is obtaining a solid flow of new customers, which is why it’s vital to…
You hear about it all of the time. “Any PR is good PR” and “everything you say or do is public relations” are sayings that we all have become accustomed to hearing. But what about those statements is true, if anything? What does a PR team do? How does their role affect how your customers…
In the age of social media hyperdrive, reaching potential customers may feel like a daunting and perhaps even impossible task. However, standing out and gaining new business in a world full of immaculate websites and rapid-fire tweets might be more attainable than you would think. Video marketing is a great way to share your business’s…
Today, a company’s public image has become paramount. When a company’s reputation takes a hit, it can affect the entire entity, from corporate and employees to investors and affiliates. And it can take years for a damaged reputation to recover, if ever. In this business climate, good PR relations have never been a more significant…
When it comes to relationships the key to success is communication. This is true for all relationships including the relationship a business has with their customers. However, when it comes to business what and how we communicate can be a real struggle. There are a lot of questions that business owners might have like What…
2021 has finally arrived. As most anticipate a better year in both health and in business, marketers will continue to face new challenges brought about by the pandemic. A number of trends brought about by the coronavirus will most certainly continue onward well into the middle half of the year, if not beyond. Public relations…
What is Crisis Communication Most businesses will face a crisis at some point in their life cycle. How the situation is handled is a good indicator of how strong the organization will be when the crisis is resolved. Before we dive in, let’s take a quick look at exactly what crisis communication means. Crisis communication…
One common thread about startups is that most are pressed for time and money. They know they need to establish their brand, but lack the major funding of most established businesses. Many try to muddle through in an attempt to pique the interest of journalists and secure media coverage. They understand the longer it takes…
Much has been made lately about the Houston Astros and their public relations problems. We have written articles about it and appeared on the radio to talk about it. The Astros apparent sign stealing and cheating, and poor response to the situation by both team ownership and Major League Baseball, have left them with a…
(Jim Crane owner of Houston Astros, photo credit Forbes) The Houston Astros held a “rules breaking” press conference last week to discuss the allegations of sign stealing. Not only did the Astros break the rules of baseball they also broke many tenets of proper public relations practice. To recap, the sign stealing incident occurred in…