The right public relations agency can help your company attain success in a variety of ways. You want a public relations firm that fits with your company’s culture, communicates effectively, and wants your brand to succeed just as much as you do.
For the best St. Louis public relations services, Solomon Turner Multimedia PR team will get your brand seen. Our PR professionals will create a customized plan to achieve your business goals and build your brand.
Understanding the top qualities of an elite PR agency can save you time and energy in your search. Here are some of the most notable qualities to look for when choosing the best PR firm for you.
1. Years of Experience
Seasoned PR professionals know how to uphold a positive image, recognize opportunities, plan strategically, share stories, and create strong media connections. Over the years, social media, technology advancements, and enhanced connectivity have led to major changes in the public relations industry. Experienced PR professionals leverage their knowledge to navigate the ever-changing landscape.
2. Reputation Management
A reputable public relations team is friendly, responsive, and skilled at cultivating connections. A firm’s ability to build strong relationships with clients, media professionals and the public plays a huge role in its success and reputation.
An impressive PR firm is well-connected and has a valuable network of media professionals. You can ask for recommendations from others in the industry like reporters, journalists, editors, freelancers, and producers. If a PR firm is known for its proven success, media professionals will be familiar with the firm’s expertise in attracting the right media groups’ attention.
3. Personalized Planning
Communication is key when it comes to releasing the proper messaging for a client’s business. A great public relations agency has experience analyzing information and unveiling the best business strategy to achieve your goals.
As a client, you want a PR team with excellent listening and communication skills. They should be able to listen to your ideas and needs, then provide constructive feedback.
Invest time in arranging consultation appointments with different firms. Assess each firm’s ability to be attentive to your needs and understand your specific objectives. Afterward, evaluate which companies suggested strategies that were uniquely beneficial for your objectives.
4. Honest Insight
In maintaining a positive reputation, partnering with a PR team that will be upfront and truthful is critical. A great team will be capable of crafting articulate and accurate messaging to serve your brand or product. Your PR firm should ensure that statements your business releases are concise and lead in the direction of your planned objectives.
5. Digital Marketing
A PR team contains a wide range of creative professionals, including digital marketing specialists. Media presentations should be innovative, eye-catching, and clear.
Assess creative capabilities by browsing through the digital content showcased on the websites and social media of different PR firms. Look for a firm that creates compelling content while drawing your audience in to want more.
6. Measures of Success
As a client, you want a PR agency that is organized and follows concise metrics to achieve success. When a PR firm has an established measure of key performance indicators, it shows they hold themselves accountable and care about meeting your objectives.
Some examples of success metrics are social media engagement results or how well a website ranks in search engines. Depending on your needs, you want a PR agency that has relevant metrics of success for the services you are seeking.
7. Creative Writing
Great PR firms demonstrate expert ability in effectively communicating through written content. They can adjust their writing style to benefit a specific client and compose appropriate content for the intended audiences.
Prior to choosing your PR team, review blog articles and social media posts to get a sense of their writing style abilities. Written pieces should showcase great attention to detail and skilled storytelling.
8. Press Releases
Ask the PR firms you are interested in about their public affairs experience and what companies they have worked with. You can review press releases to see if a PR firm knows the right journalists, media professionals, and media outlets for the kind of content you want to release. If a firm has any relevant industry content, you will get a better idea of what they can do for you.
Solomon Turner Multimedia PR is the top public relations firm in St. Louis. We guarantee to increase your brand’s visibility and build your business. Contact St. Louis PR Firm Solomon Turner today to schedule a consultation.