When your marketing campaign is all-inclusive, and it combines social media, multimedia, and public relations, it helps you to leverage the strengths on all levels of communication channels for a distinctive and memorable brand. Through telling compelling stories and finding the right people to promote your brand, social and digital PR will help you find the right target audience and amplify the growth of your business.
6 Ideas to Combine Campaigns and Become More Successful
There are several ideas to try to combine your PR campaigns to grow your business and make it more successful in the process.
#1. Work With Influencers
You can create an influencer strategy for your PR that jumpstarts both your social and digital PR marketing campaigns. It makes it easier to navigate and run programs that cut through all the digital noise. Some of the best practices for working with influencers can grow your business.
You should ask influencers to share reviews of your product or services that you offer to get the word out. Include your influencers in an ambassador program and collaborate with them on content creation to make certain they understand exactly what you offer in the way of products or services. Work together with influencers to create a unique solution to any common problems that affect your audience.
#2. Start An Ambassador Program
An ambassador is a person that your brand trusts to promote your business in a positive light on social media channels. This can include your employees, your clients, or affiliates. You can integrate ambassadors on social media and include them in your PR strategy by communicating an expectation of them and providing them with clear guidelines.
Keep your ambassadors fully informed through a St. Louis multimedia PR firm, on your products or services so they can promote fresh content on social media platforms. Make it easy for your ambassadors to reach you and respond to their requests quickly to solidify your relationship with them. Give your ambassadors creative freedom and track your progress so you can use any insights to make improvements to your strategies.
#3. Partner with Journalists and Bloggers
Experienced journalists get numerous pitches every day for stories, but only a portion of their published content comes from these pitches. Journalists and bloggers alike have creative minds to engage their audiences. You should ensure that your pitch matches up with a journalist or blogger in their readership, their writing model, and their mission, so you get a good match with them. You can scope out social media for marketers, bloggers, and journalists who post content in your niche and then actively follow them. You should consistently interact with them and share their content on social platforms while contacting bloggers for guest posting opportunities, as well.
#4. Share News on Social Media
Tap into social media to reach more people on the platforms that they frequent as a part of boosting your digital PR strategy. Remember to make your posts a condensed version of your main story or create a short video or infographic with all the best highlights of your story. You then need to share an external link to direct your audience to the entire longer version of the story in your infographic, summary, or video. This lets your audience tap into their curiosity, and it encourages them to check out the main story.
#5. Communicate with Your Audience
You should identify the right questions to ask, target your audience and understand the needs and requirements from examining analytics. Integrate your social media into digital PR by leveraging stories, groups, videos, live streams, and mentions to engage more people and reach a larger and more extensive audience. Make certain to reply to any questions, mentions, tags, or comments immediately through a public relations firm in St. Louis to keep the conversations going. You should also create hashtags to helpyou reach more different audiences and build a following for your brand.
#6. Leverage Your Listening Tools
Including listening tools in your social and digital PR strategy helps you to find out what conversations people are having around your brand, so you can act accordingly. These types of tools help you monitor social media channels on the web for any mentions of your products, campaigns, keywords, hashtags, and brand to integrate your social and digital PR presence for your brand or product. It helps you to find out what people think about your brand. You can see the tone that is set around conversations about your brand or company and solve any issues before they hit and escalate on social media in the form of bad reputations. You can also gather information on your competitors so you can see the keywords and campaigns they run. This helps you to find influencers you can trust, and it shows you what kind of audience interacts with your products or brands to discover new markets and audiences to target.
Social media, multimedia, and public relations all tie in together to improve your business model and help you become a leader in your field. The combination will help you amplify your growth by being able to target the right audience while telling compelling stories and finding the right people to promote your brand in the best light possible.
At Soloman Turner, your top St. Louis PR firm, we understand that most business owners don’t have all the tools they need for a successful PR campaign, and we are here to help you. We have all the experience and tools to grow your brand to higher heights by integrating social media into your digital PR strategy. Contact us today so we can improve your business growth exponentially!