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The right public relations agency can help your company attain success in a variety of ways. You want a public relations firm that fits with your company’s culture, communicates effectively, and wants your brand to succeed just as much as you do. For the best St. Louis public relations…
Knowing the difference between media relations and public relations will help you determine which you need and explore the benefits of each.
Good communication connects you with your target audience and helps you share your brand’s message in compelling ways. While many online marketing tactics are successful, your business also needs an effective communications strategy. The right approach helps you communicate your message and achieve results.
In today’s world, it can be challenging to find success as a business without some form of social media presence. As these platforms grow in number and expand their features, their potential stretches far beyond their base-level function as social networking tools. Why Is Social Media Important for Your Business?…
Are there proven effective strategies to help build your brand? Yes, and if you are wondering about the purposes of brand building, the answers might surprise you. Your customers are under a deluge of data from across digital and conventional communication channels, and while some brands gain a foothold in…
Steve Turner, Co-Founder, and Principal at Solomon Turner PR, an award-winning St. Louis Public Relations/Marketing Agency dedicated to helping companies build their businesses with breakthrough creative ideas and strategies using traditional and social media. As an entrepreneur, he helped build the firm into an agency known as one of the…
Esteemed historian Daniel J. Boorstin once said, “Some are born great, some achieve greatness, and some hire public relations officers.” Though a funny play on the Shakespearean quote, Boorstin was intending to highlight just how important it is to hire and retain the right public relations, or PR, professionals for…
Small business owners face many challenges, but the biggest one is limited time. As a small business, you simply don’t have the resources or budget to do everything yourself, especially on a high-quality level. The largest driver of small business growth is obtaining a solid flow of new customers, which…
You hear about it all of the time. “Any PR is good PR” and “everything you say or do is public relations” are sayings that we all have become accustomed to hearing. But what about those statements is true, if anything? What does a PR team do? How does their…