Media Relations vs Public Relations
Knowing the difference between media relations and public relations will help you determine which you need and explore the benefits of each.
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Tips for an Effective Communications Strategy for Your Business
Good communication connects you with your target audience and helps you share your brand’s message in compelling ways. While many online marketing tactics are successful, your business also needs an effective communications strategy. The right approach helps you communicate your message and achieve results.
Why Use Social Media For Your Business
In today’s world, it can be challenging to find success as a business without some form of social media presence. As these platforms grow in number and expand their features, their potential stretches far beyond their base-level function as social networking tools. Why Is Social Media Important for Your Business?…
Build Your Brand With These Five Proven Effective Strategies To Earn More Customers
Are there proven effective strategies to help build your brand? Yes, and if you are wondering about the purposes of brand building, the answers might surprise you. Your customers are under a deluge of data from across digital and conventional communication channels, and while some brands gain a foothold in…
Steve Turner talks about leadership on ValiantCEO
Steve Turner, Co-Founder, and Principal at Solomon Turner PR, an award-winning St. Louis Public Relations/Marketing Agency dedicated to helping companies build their businesses with breakthrough creative ideas and strategies using traditional and social media. As an entrepreneur, he helped build the firm into an agency known as one of the…
CHOOSING THE RIGHT PR AGENCY IN ST. LOUIS
Esteemed historian Daniel J. Boorstin once said, “Some are born great, some achieve greatness, and some hire public relations officers.” Though a funny play on the Shakespearean quote, Boorstin was intending to highlight just how important it is to hire and retain the right public relations, or PR, professionals for…
How Can My Small Business Benefit from a PR Firm?
Small business owners face many challenges, but the biggest one is limited time. As a small business, you simply don’t have the resources or budget to do everything yourself, especially on a high-quality level. The largest driver of small business growth is obtaining a solid flow of new customers, which…
The Roles of Public Relations in Marketing
You hear about it all of the time. “Any PR is good PR” and “everything you say or do is public relations” are sayings that we all have become accustomed to hearing. But what about those statements is true, if anything? What does a PR team do? How does their…
The Importance of Video Marketing Small Business in St. Louis
In the age of social media hyperdrive, reaching potential customers may feel like a daunting and perhaps even impossible task. However, standing out and gaining new business in a world full of immaculate websites and rapid-fire tweets might be more attainable than you would think. Video marketing is a great…