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Yes, we are all sick of email. We get dozens if not hundreds a day. Imagine what it is like for a news reporter, producer or editor who has to sort through these all day long and pick out a few that will connect best with their readers or…
1. Have a great story to tell. This is key. If you don’t have anything interesting for the media, why would they cover it? The skill in this is to identify the story idea and then work with people in the company to flush out the specifics and give it some…
1. Develop a social media strategy with an end game in mind. What do you wish to accomplish, do you have the resources (budgetary and personnel) to dedicate to it, what length of time will it take before you see results, and how will you measure the success of the…
Yes they are 250+ miles away. Yes they are in the AFC, against the grain of our local NFC heritage. And yes, St. Louis fans are so frustrated right now with the NFL they might never emotionally invest in another football team. However as teams start to maneuver to…
Words sell. It’s as simple as that. Whether it’s an ad, a brochure, a LinkedIn post or email, the art of wordsmithing can be used to not only help you connect with your customers and targeted prospects, but to generate more interest and more sales. Often misunderstood, wordsmithing is not…
Love him or hate him. Agree or disagree. One thing Donald Trump knows how to do is command an interview. Neither an endorsement nor a disparagement, here are simply five lessons learned from observing “The Donald” that you can apply for your next media interview. Have a strategy. Is your…
1. Create An Engaging Headline. Rather than a typical headline… Widget Inc. To Open In St. Louis…try… Widget Inc. To Employ 1,000 Add $2 million To Local Economy With New St. Louis Store. Why? Reporters get dozens if not hundreds of email pitches per day. You have about 10 seconds…
1. Today’s decision makers, or soon to be decision makers, are Internet savvy. 2. They play or played video games. 3. They like to be entertained in the communications process. 4. They have a video, photo and graphics mentality. 5. They are extremely mobile, think…
Apple is by far the number one brand in the world. New research from Forbes, http://www.forbes.com/sites/kurtbadenhausen/2015/05/13/apple-and-microsoft-head-the-worlds-most-valuable-brands-2015/, reveals the company has a brand worth of $145.3 billion, up some 17% over 2014. The brand ranks on top of Forbes’ list of the World’s Most Valuable Brands for the fifth straight time. According…