The ad reviews for the Super Bowl game are starting to march in faster than Tom Brady led the Patriots down the field in overtime.   Creativity is great but will anyone actually buy your product or even remember your name tomorrow?   Sure some of the ads are more…

The PR New Year is off and running with lots of trending strategies to help your business grow.   Companies looking for an edge should consider putting some or all of these tactics into play to get a heads up on their competition.   1. Video, video and video.  …

So you have finally finished your book. Your intentions are great. The strategy is sound. And you have spent thousands to hire a firm to help you put it together.   Now comes the hard part, promoting it.   Many business people are told that writing a book can be…

Yes, we are all sick of email. We get dozens if not hundreds a day.   Imagine what it is like for a news reporter, producer or editor who has to sort through these all day long and pick out a few that will connect best with their readers or…

1. Have a great story to tell. This is key. If you don’t have anything interesting for the media, why would they cover it? The skill in this is to identify the story idea and then work with people in the company to flush out the specifics and give it some…

1.  Develop a social media strategy with an end game in mind. What do you wish to accomplish, do you have the resources (budgetary and personnel) to dedicate to it, what length of time will it take before you see results, and how will you measure the success of the…

Love him or hate him. Agree or disagree. One thing Donald Trump knows how to do is command an interview. Neither an endorsement nor a disparagement, here are simply five lessons learned from observing “The Donald” that you can apply for your next media interview.   Have a strategy. Is your…