Our Blogs
1. Focus on visual storytelling. The growth and use of mobile devices is requiring marketers to become more creative and more precise as they communicate with potential customers. This includes formulating messages that are not only interesting but also digestible in the smaller platform. One way to achieve this goal is…
Many know Taylor Swift as a music star and international personality. When she speaks young people listen. Then they buy her music, in droves. Her latest album, 1989, sold over 1 million copies in its first week. It is the top selling album of 2014. What many don’t know is the marketing…
Solomon/Turner principal Steve Turner spent some time with the crew at Fox2 in St Louis to talk about Taylor Swift’s new 1989 campaign, lessons learned, and tips for your own business. Originally aired on Fox 2 St Louis
President Bush Takes The Challenge-USA Today The ALS Ice Bucket Challenge has been a PR campaign for the ages. By now you have participated in your own challenge or at least seen one on video. The Challenge consists of a friend, associate or colleague asking you to dump a bucket…
I recently attended a motivational seminar in St. Louis. One of the speakers featured was a fast rising motivational star, Eric Thomas. Eric told the story of the lion and the gazelle. He recited an often quoted refrain. The original one may have be penned by Christopher McDougall in his…
Here are five simple rules to follow for anyone thinking about writing a blog for business. 1. Create a goal of what you would like to achieve. Like any other business or marketing tactic, a blog should be part of an overall strategy that helps you connect with your targeted…
I had the opportunity to watch a friend and speaker, Fred Miller, http://www.NoSweatPublicSpeaking.com deliver a great talk recently on how to craft an elevator speech. The elevator speech, as defined by Wikipedia, is a pitch, speech, or statement used as a short summary to quickly and simply define a person, profession, product, service, organization or…
I was honored to host a series of roundtables with other public relations professionals at PRSA (Public Relations Society of America) Career Development Day in St. Louis. Each PR professional was asked to facilitate a small roundtable with area college students seeking a career in public relations or communications. The…
The PBS Frontline program “Generation Like” was one of the most revealing documentaries on marketing we have seen in years. While its main focus was on today’s teenagers and social media, many of the marketing strategies and approaches can apply across a wide range of age group segments. While some…