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I was honored to host a series of roundtables with other public relations professionals at PRSA (Public Relations Society of America) Career Development Day in St. Louis. Each PR professional was asked to facilitate a small roundtable with area college students seeking a career in public relations or communications. The…
The PBS Frontline program “Generation Like” was one of the most revealing documentaries on marketing we have seen in years. While its main focus was on today’s teenagers and social media, many of the marketing strategies and approaches can apply across a wide range of age group segments. While some…
The dynamic use of photography can play a large role in any public relations or marketing campaign. Most PR professionals understand the importance of photos when used to introduce new corporate executives and key staff additions. However the use of this medium should not stop there. 1. Photos can be…
The new year is upon us and that means it’s time to take a hard look at your public relations and marketing strategy for 2014. Four trending topics stand out to help you better connect with your targeted audience, confirm or change perceptions with stakeholders and clients, and convert more…
A solid public relations strategy not only helps a company with messaging and branding, but also helps them with recruiting. How? First many “A List” type candidates will be attracted to well known, well branded companies in the first part of their search. If you seek a position in the…
The use of video presents a huge opportunity to build brand, generate more web hits and add credibility to any marketing or public relations campaign. Many businesses are using video in one form or another, but a large number fail to grasp the full value of what a video program…
In today’s marketplace the preponderance of websites, social media, mobile devices, and 24 x 7 search makes it not only an option but mandatory that a business has a strategic public relations campaign in place. By generating positive stories, articles, blogs, seminars, special events and even videos about your company,…
Are you involved with social media for your company? Recently I attended a seminar where the speaker was responsible for social marketing for a major Fortune 500 corporation. Until his marketing role was expanded, his company paid little attention to what was being said about it on social sites, online…
The value of advertising on the Super Bowl continues to have a “long tail”. Even a week after the game many people were still discussing and writing about the ads as if they were critiquing a new movie or play on Broadway. It can be argued that the public relations…