Many business owners believe they need a major announcement or big event to get some media coverage. Not so. In many cases your local paper or business journal has space to run your news item providing its “newsworthy”. Often a number of small announcements work just as well as one…

BP’s PR campaign has taken a new twist, in case you haven’t noticed. Several weeks ago owners of local gas stations and regional oil distributors started appearing on TV newscasts and in newspaper articles. The message…”Please don’t boycott BP you’ll only hurt your friends and neighbors.” The idea being that…

For all the hype and promotion surrounding professional sports, one of its most watched events doesn’t end with a winner or loser. In fact there isn’t even a final score. Just lots of hope for fans of NFL teams everywhere. The NFL Draft has become its own cottage industry within…

Tiger Woods is back and in the hunt for another green jacket at the Masters. Rather than joining the talking heads who have already discussed how they would handle Tiger’s situation if they were in charge of his crisis communications effort, it makes mores sense to focus on what happens…

America still likes to get together for big events. Few are bigger than the Super Bowl. Could anything had been better than the New Orleans Saints rising up to tackle the irrepressible Peyton Manning and seemingly unbeatable Indianapolis Colts? So many great story lines. Beginning with the Bayou city recovering…

Many fans of the TV show Survivor were shocked when Natalie was selected as the winner of Season 19. Her tribe mate, Russell, had dominated the game like no one had before. He masterminded votes at tribal council, eliminated key competitors, found crucial immunity idols without even a clue, and…

I recently attended a program put on by IABC-St. Louis regarding social media. A spokesperson from Siemens, an international technology company, discussed her trials and tribulations of creating a social media strategy for this large firm. I have attended many programs on social media and social marketing, and it was…

Earlier we discussed how brand equity impacts the value of your company. Companies with strong brands are worth several times more than companies with weak brands. So how do you reenergize a brand that has gotten a little stale? Remember your brand is not just a logo or website. It…

Earlier we discussed the benefits of having a strong company brand. Those benefits, as previously indicated, have been well documented and add greatly to a company’s bottom line value. So how do you ascertain whether your brand is strong or weak? Your salespeople are a good source for this type…