Very exciting college football season. On balance, perhaps the best ever. Fans of teams from coast to coast, and even Hawaii, got into the conversation of a national championship game. LSU vs Ohio State? OK, we’ll take it if we have to. It would have been more fun to see…

We recently returned from an international YMCA conference held in Mexico City. It was event planning done right. The hosts did a terrific job of not only managing the events but also helping out any attendee who needed special help. In fact, it seemed like local volunteers were always within…

The PR people at Fox must be scratching their heads on how they can build an audience for the upcoming World Series. Should the Indians eliminate the Red Sox, Fox would be left with two smaller market teams playing for baseball’s grand prize. Already gone are the New Yorks, Philadelphia,…

Earlier I wrote about green becoming the new black with the media. Just this Sunday, Lee Enterprises, who publishes the St. Louis Post-Dispatch and other newspapers, ran an entire special section entitled “Go Green”. The section was full of ideas about going green at home, work and play. Some good…

Video cameras seem to be everywhere. Any questionable act that may stir even the slightest bit of controversy can end up on You Tube. These incidents can be the seedlings for much bigger stories. Suddenly they become featured on the six o’clock news and get extended life on talk radio.…

In a somewhat slow summer television season, Big Brother 8 has turned out to be a nice relief from the heat. My wife and I are addicted to the program. So are a number of our friends and of course millions who not only watch the show but also contribute…

That’s Bud as in Bud Selig. The Commissioner of baseball was missing in action when Barry Bonds broke Henry Aaron’s long standing career home run record. The entire home run chase was a PR mess for Major League Baseball. Earlier the Commissioner had attended a few games and was on-hand…

Green is PR’s new black. That’s the word from various editors who want to focus on all things green for their newspaper or magazine. I recently attended a few seminars where the editors were discussing the need for green. They want to write about products that could have a positive…

Readers of Arthur Frommer’s column can usually expect to find good tips on traveling to China, Europe, Mexico or a few unknown but enticing ports of call. His entries appear in the Travel section and elicit cost-saving ideas on air fare, hotels, and even some restaurants. This week that wasn’t…