Tiger Woods is back and in the hunt for another green jacket at the Masters.
Rather than joining the talking heads who have already discussed how they would handle Tiger’s situation if they were in charge of his crisis communications effort, it makes mores sense to focus on what happens if he wins the tournament.
The PR repercussions would be incredible.
First it would be priceless to see the look on the tournament chairman’s face as he presents a trophy to Tiger and shakes his hand, especially after comments made earlier in the week.
Next, what would it say about the other players on the PGA tour? Are they just secondary role players grabbing whatever crumbs Tiger leaves them when he decides to skip an event.
Third,what does it mean for TV networks and media who cover the PGA Tour? Ratings already drop when Woods misses a tournament. Now, after taking months off, has Tiger lapped the field? Buzz and ratings are great when he is there. What happens now when he’s not?
Fourth, what does it say about Tiger the golfer. After all that he has been through, and we’ll never know it all but can only guess, coming back and winning the Masters would put him at the top of the list of the greatest golfers of all time.
Though many already think of him as the king of the 18-holers this would move him notches ahead of the greats of the game.
Forget Jack Nicklaus, Arnold Palmer, Bobby Jones and the rest.
If Tiger pulls it together and wins the Masters he is truly the greatest golfer of all time. Period.
