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Esteemed historian Daniel J. Boorstin once said, “Some are born great, some achieve greatness, and some hire public relations officers.” Though a funny play on the Shakespearean quote, Boorstin was intending to highlight just how important it is to hire and retain the right public relations, or PR, professionals for…
Small business owners face many challenges, but the biggest one is limited time. As a small business, you simply don’t have the resources or budget to do everything yourself, especially on a high-quality level. The largest driver of small business growth is obtaining a solid flow of new customers, which…
You hear about it all of the time. “Any PR is good PR” and “everything you say or do is public relations” are sayings that we all have become accustomed to hearing. But what about those statements is true, if anything? What does a PR team do? How does their…
In the age of social media hyperdrive, reaching potential customers may feel like a daunting and perhaps even impossible task. However, standing out and gaining new business in a world full of immaculate websites and rapid-fire tweets might be more attainable than you would think. Video marketing is a great…
Today, a company’s public image has become paramount. When a company’s reputation takes a hit, it can affect the entire entity, from corporate and employees to investors and affiliates. And it can take years for a damaged reputation to recover, if ever. In this business climate, good PR relations have…
When it comes to relationships the key to success is communication. This is true for all relationships including the relationship a business has with their customers. However, when it comes to business what and how we communicate can be a real struggle. There are a lot of questions that business…
2021 has finally arrived. As most anticipate a better year in both health and in business, marketers will continue to face new challenges brought about by the pandemic. A number of trends brought about by the coronavirus will most certainly continue onward well into the middle half of the year,…
What is Crisis Communication Most businesses will face a crisis at some point in their life cycle. How the situation is handled is a good indicator of how strong the organization will be when the crisis is resolved. Before we dive in, let’s take a quick look at exactly what…
One common thread about startups is that most are pressed for time and money. They know they need to establish their brand, but lack the major funding of most established businesses. Many try to muddle through in an attempt to pique the interest of journalists and secure media coverage. They…