In today’s world, it can be challenging to find success as a business without some form of social media presence. As these platforms grow in number and expand their features, their potential stretches far beyond their base-level function as social networking tools.
Why Is Social Media Important for Your Business?
Surveys show that 49% of people check social media multiple times per day. The average person spends two hours checking Facebook, Twitter, Instagram, and other social media sites. With a strong social media presence, you connect and advertise to thousands of consumers with one post.
Social media for business helps consumers passively and actively engage with the companies, brands, and services they like—or don’t like. In this way, these platforms now offer virtually unlimited advertising, marketing, and consumer engagement opportunities, helping businesses connect with and engage their target audiences.
If you’re considering developing your business’s social media presence, you may have hesitations about getting started. At Solomon/Turner Multimedia PR, we stay on top of platform trends to help businesses get the leading social media edge they need to succeed. We put together this guide to the benefits of using social media for business growth and how you can use different platforms to reach different audiences.
Benefits of Social Media Marketing for Businesses
Beginning a social media campaign can seem challenging at first. However, with the proper guidance, social media for businesses offers considerable benefits.
#1: Boost Brand Awareness
Boosting brand awareness is especially important for newer businesses. The more your target audience is aware of your brand’s existence, benefits, and availability, the more likely it is that that audience will engage with your brand.
Maintaining brand awareness is essential for established businesses, as well. For many companies, engaging new, younger target audiences is critical for maintaining a solid customer base. Social media platforms offer both new and established brands the ability to stay relevant for more people through expanding digital marketing opportunities.
#2: Build Audience Relationships
A strong social media presence does more than just increase brand awareness. These applications allow businesses to truly connect with their audience. Active engagement with a customer base through social media:
- Humanizes your brand
- Establishes trust between the business and consumers
- Improves customer services
- And so much more
The more your target audience understands your brand’s history, methods, and philosophy, the more they relate to your brand.
#3: Generate Leads
Social media generates leads at nearly every possible level. When your brand’s social media accounts garner high levels of engagement, more people see your products or services. More engagement opportunities mean more potential sales, as well as stronger relationships between your brand and your audience.
When your customers trust your brand, they engage your brand more and share it more often. Your customers are more likely to recommend your services or products to others when they feel connected to your business.
#4: Link Up with Influencers
One of the most significant opportunities available through social media for businesses is the chance to connect with influencers. Social media influencers garner massive audience numbers. In many cases, these influencers use their platforms to recommend lifestyle choices, brands, products, and so much more.
Partnering with a social media influencer allows brands to increase awareness of products and services to new audiences. Influencers can perform unboxing events, live product testings, demos, and other services that help consumers get to know your brand.
#5: Find Inspiration
Finally, social media platforms are an excellent avenue for businesses to find and test new advertising ideas, product designs, and more. Polling audiences for their opinions not only increases engagement with your brand but also gives your marketing and design teams a better idea of who your audience is and what they want.
Inspiration for marketing campaigns also comes through memes, thread posts, trending tags, and other social media elements. Businesses can also use built-in social media analytics tools to gauge the success of ad copy, monitor page engagement, and more.
Different Approaches for Different Platforms
Not every social media platform is built the same or engages the same audience. A digital marketing strategy designed for Facebook won’t work on YouTube, so it’s crucial to know which demographics use each platform and the platforms’ features or restrictions to build a successful social media presence.
Get Expert Social Media Direction
Social media for businesses offers unlimited opportunity to, with the right tactics, expand marketing reach, generate more leads, and find inspiration for future products and campaigns.
Getting started doesn’t have to be a hassle. Reach out to the marketing professionals at Solomon/Turner Multimedia PR by calling 314-668-1950 to get started today