Social marketing or social networking? Many clients are talking about all things social. Friends and colleagues are interested as well. Amidst the endless attention and hours spent on Twitter, Facebook and LinkedIn, many don’t seem to understand the difference between “social marketing” and “social networking”. Here’s my take… Social marketing…

Twitter is picking up steam as a social networking tool. Many PR and marketing professionals are already on-board, using it for business as well as social connections. Still, like anything new, Twitter does it have its group of non-believers and nay sayers. Some friends and colleagues have heard about it…

The closure of many local newspapers, and the downsizing of many others, begs the question…Can Public Relations survive without the newspaper industry? Surely the practice of Public Relations is more than just publicity and media relations. It’s many facets include employee relations, event planning, corporate communications, speech writing etc. Most…

1. Welcome Them to Your Event. Make them feel at home. Someone should be there to greet them. If you don’t have someone experienced in working with media designate a greeter and fill them in on what needs to be done. The friendlier you are to them the better, unless…

The Pittsburgh Steelers won the Super Bowl. But in a way so did Denny’s. Never mind Bud, Doritos, Coke or Pepsi the company with the best ad campaign was Denny’s. If the goal of advertising is to either move product or put fannies in the seats, than the Denny’s campaign…

“Do More With Less” will continue to be a recurring theme in 2009 as businesses try to stay on course and maintain profitability. While the failings of many large companies have been well documented, others are doing just fine. The question for CEOs and marketing executives of those prospering firms…

Now that the dust has settled from the Presidential election, what if any public relations lessons can be learned from this marathon campaign? Messaging for the Democratic Party was easy. Hey, the current President has the lowest approval rating in history. Elect their guy and you’ll get four more years…

Any PR professional will tell you it’s crucial to have a public relations plan before embarking on any type of campaign. Ideally, depending on budget, the plan should involve research, programming, action steps and of course evaluation. Yet, how many times have PR pros heard business owners bellow out, “Hey,…

Some people call it Little Las Vegas. There’s a strip, bright lights, loads of entertainment, and lots of ways to get you to part with your money. But there the Nevada comparison ends. Branson, Missouri has no gambling or “gaming” as the casinos prefer to call it (that play on…