Most public relations professionals are able to work hand-in-hand with the business owner or marketing department in order to determine the targeted audience they are trying to reach. This is a very key element to ensure proper messaging connects with the customer base. However the task of defining that audience,…

Most Public Relations campaigns work best when a well thought objective is established. The objective should be as tangible as possible. For example, “Increasing branding and awareness” is surely a goal of any PR campaign but that alone can be hard to measure. Instead focus on a number or action…

I was a sports announcer at the outset of my career and had the opportunity to interview dozens of athletes, coaches and managers. Having witnessed the daily “song and dance” between Major League Baseball managers and the media I found these sessions to be most interesting, even fun, sometimes argumentative,…

As a St. Louis Public Relations professional, I am often asked by business owners, “What are the differences between PR and advertising?” Comparing the publicity aspect with a typical ad campaign, the main difference is that with advertising you, the client or business owner control the message. This differs from…

A St. Louis Public Relations professional, I am often asked if public relations can work for a small business. The answer is “yes”. Even on a lesser scale, the basics of creating a PR campaign for a small business are virtually the same as creating one for a large corporation.…

The owner of a St. Louis Public Relations firm, I am often asked for advice when a friend or colleague inquires about a marketing problem or a potential marketing opportunity. Recently a friend solicited my assistance to spread the word about an upcoming advertising campaign he was involved in. The…

The owner of a St. Louis Public Relations Agency, I have had recent meetings with heads of several established businesses and have elicited one conclusion; it’s time to get back to what football coaches call “blocking and tackling”. A number of these established companies enjoyed outstanding success prior to the…

Many companies believe the answer is a resounding “Yes!”. They argue the in-game $3 million, thirty-second commercial, will reach an unprecedented audience. More than 100 million persons will watch the game, including millions of young men and other hard to reach demographic groups. In fact viewers are actually “tuned-in” to…

It’s interesting how local sports teams are tied into the fabric of a community. Once a local team starts winning it seems the entire area wants to jump on-board. The team becomes the lead item on local newscasts and TV ratings soar. Bars and restaurants begin to fill-up on game…