The task of a public relations practitioner is to create, enhance and manage the public perception of his or her client. On a recent trip to Maui, (yes that Maui), I received a first-hand look at a perceptual machine like no other. Maui is one of the most desired tourist…

Imagine an event so compelling, so intriguing, and so much fun that even a television network couldn’t screw it up. The NCAA Men’s Basketball Tournament begins this week and with it comes the great drama of a 64 team battle to determine what team is really the best in the…

The Secret is destined to be the most successful personal development book/audio book/DVD ever sold. The incredible publicity the book and its author have received is something most public relations practitioners can only drool over. Oprah, CBS News, CNN and Newsweek have all discussed it, debated it and written about…

What Do Go-Karts and Lexus Have In Common? Apparently not much as a public relations/event planning specialist found out Sunday night on The Apprentice. She was fired, and rightfully so. Her job as “Project Manager” was to organize an event around the introduction of the new luxury Lexus sedan. She…