It is time to go mobile with your branding. That was the key take-away at the Business Marketing Association Summit recently held in St. Louis. A speaker from Google said B2B marketers need to position their brand for the growing use of mobile devices in the marketplace. Google research indicates…

Differentiating document technology firms is becoming more difficult. Multi-function devices, copiers and printers all seem to do the same thing, no matter the manufacturer. Many of these firms are now employing managed print services, office architecture, specialized software and other products to separate themselves from the pack. Becoming the leader…

Delivering a presentation to a group or business organization is a great way to build your brand and enhance your reputation as a thought leader. To make the most of these opportunities here are five things to consider so you can avoid “Death by Powerpoint”. 1. Establish a goal. Determine…

The Pitch on AMC should be must see TV for anyone involved in advertising, marketing and/or public relations. Each week two ad agencies square off in a shoot out to land a piece of business with a major corporation. The agencies visit the company’s headquarters, do their research and form…

What’s in a name? If you are in business perhaps everything. Prior to the Internet most new companies created their corporate brand based on the founders’ names or some term which hopefully described their business in a few words. This worked well in the old economy where competition was less…

Creating an awards strategy can be a valuable piece of the public relations campaign. It can be a big boost to helping companies build their brand, build awareness and connect certain messages with targeted audiences. While most larger businesses understand the value of an awards strategy, a number of small…

The new year is upon us. It is always a good time to analyze your current PR plan or create a new one. Companies should review their current public relations plan and determine if it is still in-line with your corporate goals. Did the firm reach the desired increase in…

Most public relations professionals are able to work hand-in-hand with the business owner or marketing department in order to determine the targeted audience they are trying to reach. This is a very key element to ensure proper messaging connects with the customer base. However the task of defining that audience,…

Most Public Relations campaigns work best when a well thought objective is established. The objective should be as tangible as possible. For example, “Increasing branding and awareness” is surely a goal of any PR campaign but that alone can be hard to measure. Instead focus on a number or action…