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1. Today’s decision makers, or soon to be decision makers, are Internet savvy. 2. They play or played video games. 3. They like to be entertained in the communications process. 4. They have a video, photo and graphics mentality. 5. They are extremely mobile, think…
Apple is by far the number one brand in the world. New research from Forbes, http://www.forbes.com/sites/kurtbadenhausen/2015/05/13/apple-and-microsoft-head-the-worlds-most-valuable-brands-2015/, reveals the company has a brand worth of $145.3 billion, up some 17% over 2014. The brand ranks on top of Forbes’ list of the World’s Most Valuable Brands for the fifth straight time. According…
Nearly every business uses a PowerPoint presentation as part of the marketing and sales process. The stack of digital slides has become synonymous with sales calls, group presentations and speaking engagements. While many companies use a PowerPoint to highlight revenue goals, product information and offer a glance at company history,…
Admittedly I am big fan of the TV program Shark Tank. The program focuses on aspiring entrepreneurs who seek to secure investments and partnerships with one or more of the “Sharks”, billionaires and millionaires who seek to grow their fortunes by investing in companies with high growth potential. Over time…
1. Focus on visual storytelling. The growth and use of mobile devices is requiring marketers to become more creative and more precise as they communicate with potential customers. This includes formulating messages that are not only interesting but also digestible in the smaller platform. One way to achieve this goal is…
Many know Taylor Swift as a music star and international personality. When she speaks young people listen. Then they buy her music, in droves. Her latest album, 1989, sold over 1 million copies in its first week. It is the top selling album of 2014. What many don’t know is the marketing…
Solomon/Turner principal Steve Turner spent some time with the crew at Fox2 in St Louis to talk about Taylor Swift’s new 1989 campaign, lessons learned, and tips for your own business. Originally aired on Fox 2 St Louis
President Bush Takes The Challenge-USA Today The ALS Ice Bucket Challenge has been a PR campaign for the ages. By now you have participated in your own challenge or at least seen one on video. The Challenge consists of a friend, associate or colleague asking you to dump a bucket…
I recently attended a motivational seminar in St. Louis. One of the speakers featured was a fast rising motivational star, Eric Thomas. Eric told the story of the lion and the gazelle. He recited an often quoted refrain. The original one may have be penned by Christopher McDougall in his…