1. Today’s decision makers, or soon to be decision makers, are Internet savvy.
2. They play or played video games.
3. They like to be entertained in the communications process.
4. They have a video, photo and graphics mentality.
5. They are extremely mobile, think iPhone and iPad not PC.
6. They want information on demand.
7. They think Netflix not network TV.
8. They have a “Green” mentality, no need for large brochures with pockets filled with pages of information, i.e. “dead trees”.
9. They look to YouTube for insights and inspiration.
10. They desire a customer experience that is social, engaging and visual.
