In today’s marketplace the preponderance of websites, social media, mobile devices, and 24 x 7 search makes it not only an option but mandatory that a business has a strategic public relations campaign in place.
By generating positive stories, articles, blogs, seminars, special events and even videos about your company, a PR campaign not only connects a business to its customers and prospects, but also supports the sales team.
Think of a PR campaign as a top salesperson that never gets tired. One that is working on your behalf 24 hours a day, seven days a week.
Any campaign item such as a news story, blog, seminar invitation, or video can easily be posted to your website. Easily viewed by customers and prospects.
Why is this important?
When customers and prospects search for a business partner in the business to business environment, they are most likely to invite three companies to visit their firm. If your company cannot be found because it is is poorly branded, or has an outdated website, or is perceived to lack industry knowledge and expertise, chances are your firm won’t be part of the mix.
Your firm may be missing business opportunities and you won’t ever know it.
Creating and executing an ongoing, strategic public relations campaign not only connects a business to customers and prospects but does lots more.
It demonstrates to your staff and even prospective employees that your firm is current and relevant with a strategic plan and a strategic vision in place.
A plan that increases your chances for business success.
A video on this topic can be viewed Solomon Turner YouTube video