Looking for big publicity placements for your business?
Start by thinking small.
Many brand new companies, and a few recently minted fast-growing ones, make the mistake of attempting to land a big article in a major national publication, or national TV news network.
Keep in mind these newspapers are national in scope with a large readership in all 50 states.
If you have a business to business type company that makes one-on-one sales calls, do you have a team in place to travel across the country?
Do you have regional sales representatives that could easily sell and service these types of clients?
Those unable to handle a large gaggle of new inquiries, whether online or in person, may be doing their company more harm than good.
Instead, new companies should think small and think local. Focus on those publications and media outlets in your area that write about companies like yours.
This more localized approach is also a good way to test the media waters.