The ad reviews for the Super Bowl game are starting to march in faster than Tom Brady led the Patriots down the field in overtime.
Creativity is great but will anyone actually buy your product or even remember your name tomorrow?
Sure some of the ads are more for public relations value than sales at the cash register.
The most creative brands will get lots of talk for a day or two after the game. Some will achieve the notoriety they seek.
For others it is a direct effort to sell a product or at least familiarize the viewer with the benefits of the brand.
Here then are a few of the better commercials in no specific order that did or should drive traffic to a showroom, website or store aisle.
1. Fabreze. No denying the placement right before the halftime break was a perfect execution of product use. “Halftime is coming up make sure you use plenty of Fabreze.” They also used other ad placements to showcase their products.
2. Pizza Hut. If Super Bowl Sunday is the biggest day of the year for pizza sales then Pizza Hut delivered. Sure the ads with Internet comedian and former Star Trek star George Takei were not the most creative, and seemed to be repetitive, but they did drive home the point of two pizzas or more at $6.99 each. A marketing person would love to see the metrics on how many of their pizzas were sold during the game.
3. Skittles. Good use of the product during the ad. Creative and funny.
4. Mr. Clean. The hunky Mr. Clean modernized an older brand in a sexy way. Females probably loved this one.
5. Persil Pro Clean and Tide. The Persil brand may not be as familiar but they drove home the point with Bill Nye The Science Guy. The Terry Bradshaw-Tide stain commercial fooled many who thought Bradshaw actually spilled something on his shirt. Good way to hook the viewer into the ad and keep you focused until you figured you out.
6. Alfa Romeo. Fiat basically relaunched the brand with a series of ads. Nice execution without being too preachy or too syrupy. Should get some folks into a showroom for a test drive.
7. Melissa McCarthy and Kia. This ad took first place in the USA Today ad meter survey. Fun to watch with the dynamic McCarthy trying to save the world. Not sure how many people will realize Kia was actually introducing a new car in this commercial.
Have a favorite? Any flops or fails? Let us know Solomon Turner Public Relations