Since the internet was born, social media evolved, and the public relations world has changed. Social media is a very important aspect of society and in public relations, as well. Social media has become the gold standard in order for businesses of all types to be noticed because, on an average day, consumers spend about 3.5 hours on social media sites. So, it just makes sense to promote your business where it will be noticed. Read on to learn about social media’s impact on PR.
Direct Interactions with Your Audience
PR involves having a direct interaction with your audience, and what better way to do that than through social media? It helps connect businesses to their customers and to anyone who is connected to their products, services, or brand. Facebook and Twitter are creating an immense impact on all of their users, especially so, when it’s combined with online reputation management from multimedia public relations firms in St. Louis.
The advantage of social media is that you can reach out to a much larger audience in a very short time when you compare this as a PR strategy to the traditional tools of public relations. Social media marketing also saves you money as well as time. It just takes one click to reach out to many people all at once. The posts of your news or your message also have a longer life, because great PR means that your message will keep getting circulated and will stay in the minds of the readers for a much longer duration than an email blast.
Exclusive Content Is A Growing Demand
Everyone is looking for any type of article that is unique and different from the ones commonly found on the internet. This is the sole purpose of attracting more people to read their stories. When you create social media accounts, you can share your thoughts on them and attract attention. It helps you to form a bond with your specific audience as a great value in marketing. PR firms don’t forward the same story to all the journalists, because it’s viewed as old news. Instead, there needs to be a fresh story at all times. If your new story is well written, it has a good chance of being shared, which is exactly your intention, so it is spread everywhere, and it can give you an entirely new set of target audiences.
Collecting More Data
Social media advertising and PR give you the prospect of more data-driven initiatives. They provide more data than ever to make informed decisions. Your company’s Key Performance Indicators (KPIs) are very beneficial to your business. If your goal is to increase your sales, you can track engagements of all kinds and click-throughs. These numbers can help in your decision-making process to earn better results by adjusting your sales campaigns.
You can also use all of this mass data to see which topics are interacted the most with and which are not media-worthy subjects. Then, in turn, your social media platforms can be changed in order to get more readership.
Social Media for Storytelling
PR firms often use social media to tell the story of your brand. A business can easily find its target audience on social media, and they can include video content to tell the story of a customer’s success by using your products or services. This is a great way to increase your loyal followers for your particular business.
Creating Opportunities to Interact with Celebrities
Any brand is really thankful to be endorsed by a celebrity of any type with a bunch of followers. Social media is a whirlwind of opportunities for nano-, micro-, and macro-influencers. They may not be sports figures or movie star, but these influencers of social media can really help you to be noticed. Nano-influencers have less than 10,000 followers on social media, micro-influencers have 10,000 to 200,000 followers and macro-influencers have over 200,000 followers.
Finding a social influencer that will promote your brand, services, or products will greatly increase your reach with consumers. Social influencers are seen as authoritative people who can get your message circulating to new target audiences as well as your current target audience. It also gives a lot of authenticity to your brand in a very relatable way by using social influence.
St. Louis public relations PR services must keep up with the latest in technology to expand your marketing strategies and make you successful. At Soloman Turner, we have over 30 years of experience making your business the best it can be. Contact us today to discuss how we can help you with your marketing strategy!