The PR people at Fox must be scratching their heads on how they can build an audience for the upcoming World Series. Should the Indians eliminate the Red Sox, Fox would be left with two smaller market teams playing for baseball’s grand prize. Already gone are the New Yorks, Philadelphia, Los Angeles/Anaheim and Chicago. Neither…
Earlier I wrote about green becoming the new black with the media. Just this Sunday, Lee Enterprises, who publishes the St. Louis Post-Dispatch and other newspapers, ran an entire special section entitled “Go Green”. The section was full of ideas about going green at home, work and play. Some good tips for sure. Interesting too…
Video cameras seem to be everywhere. Any questionable act that may stir even the slightest bit of controversy can end up on You Tube. These incidents can be the seedlings for much bigger stories. Suddenly they become featured on the six o’clock news and get extended life on talk radio. This happened recently in the…
In a somewhat slow summer television season, Big Brother 8 has turned out to be a nice relief from the heat. My wife and I are addicted to the program. So are a number of our friends and of course millions who not only watch the show but also contribute to web sites, bulletin boards,…
That’s Bud as in Bud Selig. The Commissioner of baseball was missing in action when Barry Bonds broke Henry Aaron’s long standing career home run record. The entire home run chase was a PR mess for Major League Baseball. Earlier the Commissioner had attended a few games and was on-hand to witness Bonds tieing the…
Green is PR’s new black. That’s the word from various editors who want to focus on all things green for their newspaper or magazine. I recently attended a few seminars where the editors were discussing the need for green. They want to write about products that could have a positive impact on the environment or…
Readers of Arthur Frommer’s column can usually expect to find good tips on traveling to China, Europe, Mexico or a few unknown but enticing ports of call. His entries appear in the Travel section and elicit cost-saving ideas on air fare, hotels, and even some restaurants. This week that wasn’t the case. Instead Frommer “took…
Mark Steve Jobs’ name down as the Marketing Person of the Year. The Apple CEO successfully created the enormous buzz for the new iPhone without the usual hard-hitting ads, death defying stunts, product reviews or even the support of the blogsophere. Instead he did a demo at a large conference six months before the product…
That’s the message from the PRSA Tech Conference just held in New York. The event featured some of the foremost thought leaders on social media and related marketing. They included Patrick Hanlon, founder and CEO of Thinktopia, Inc., and author of Primal Branding; Steve Rubel with Edelman’s me2revolution practice , Constantin Basturea with Converseon and many others. Social…
It’s over. The eight year history of The Sopranos has finally ended, or make that non-ended. The series final episode last night on HBO was anything but a tidy ending to eight years of Tony, Carmelo, A.J. and Meadow. It left viewers in the dark, literally. Following a shot of Tony downing an onion ring…