So What’s The Plan?

Any PR professional will tell you it’s crucial to have a public relations plan before embarking on any type of campaign. Ideally, depending on budget, the plan should involve research, programming, action steps and of course evaluation. Yet, how many times have PR pros heard business owners bellow out, “Hey, PR guy, no one knows…

All PR Pros Are Liars

At least that’s the opinion of one Andrew Cohen a lawyer turned communications expert who delivered a scathing editorial on the public relations industry a few weeks ago on CBS Sunday Morning. Cohen condemned our industry based on a new book written by Scott McClellan, President Bush’s former Press Secretary. In the book McClellan said…

Always Be Prepared

In the Public Relations business you should always be prepared. I recently attended the launch of a new automobile dealership which my client, a design/build contractor, had constructed. A small area newspaper was on hand to take photos and put together an article on the proceedings. These included a ribbon cutting, speeches, live music from…

Small Business and PR

I read some nice and give-and-take recently in The Wall Street Journal about small businesses and public relations. Many small companies detailed their experiences using public relations firms. Some were positive, some were negative. The negative ones included many comments most public relations firms are used to hearing about industry horror stories. “I spent a…