Are you maximizing your brand strategy?
Is your firm enhancing the “branding experience” with current and potential clients?
Which marketing and PR vehicles are you using to positively impact your company’s name in the marketplace?
What you do now can have a big impact on whether your company is able to reach its full potential later.
In the long-term, studies indicate companies with solid brand name recognition are actually worth more than businesses with little or no brand recognition.
Why? Brands establish an emotional bond with the customer. Buyers choose brands based on perceived value and their own experience.
Customers prefer brands they know such as BMW, Coca Cola, Gillette, Tide, and Wrigley’s.
The brand equity of these companies adds a multiplier, 2x or more, to book value.
The same can hold true for your business no matter what market niche you are in.
So what is a brand?
It’s not a logo, not an ad or a sales piece.
A brand is a customer’s entire experience in purchasing products from your company as opposed to doing business with someone else.
A brand represents a value proposition that makes your business the best choice, even if what your selling costs a little more.
So how do you get started in building your brand?
We will discuss that next time.