Have you been the subject of some negative media coverage? As your company grows (adding employees, launching new products and expanding to new markets) so do the possibilities for some critical press coverage. Here are several action steps to take to handle those situations… 1. Be prepared. Sounds simple but many companies are often caught…
Nabisco opened the cages and the media began to play. In a move that garnered national media attention, Nabisco decided to change its Barnum’s Animal Cracker packaging. Several PR lessons can be learned from Nabisco’s strategy. Some background…The cookie company adjusted its graphics to eliminate the current look of the caged animals on wheels. Now…
So your company was just featured in a newspaper article. Perhaps you were interviewed for a segment on the 10pm News or supplied comments for an industry blog. Bottom line is you just got some great press. The question now becomes how to get the biggest PR bang for the buck, so to speak, to maximize…
What is your job? That question came up at a talk we did recently with a PR class at a local university. For public relations practitioners today, and for many marketing professionals, the answer seems to be simple… Our job is to facilitate change. Depending on the scope of the strategy and the project, that…
Looking for big publicity placements for your business? Start by thinking small. Many brand new companies, and a few recently minted fast-growing ones, make the mistake of attempting to land a big article in a major national publication, or national TV news network. The thought is that the national publicity will instantly put them on…
Some tips to help you differentiate yourself from competitors, expand your base and land more deals. 1. Leverage the print media in your town to become an expert on trends, deals, and happenings on residential real estate. Send out a press release when Trulia or the Case-Shiller Home Price Index or other service releases new…
Most business owners, both large and small, do some form of networking. The intent is to make new connections, assist other business owners in their quest to build their firms, and receive leads or key information to help with their own business or personal development. While much time may be spent on, “Here’s…
The ad reviews for the Super Bowl game are starting to march in faster than Tom Brady led the Patriots down the field in overtime. Creativity is great but will anyone actually buy your product or even remember your name tomorrow? Sure some of the ads are more for public relations value than…
The PR New Year is off and running with lots of trending strategies to help your business grow. Companies looking for an edge should consider putting some or all of these tactics into play to get a heads up on their competition. 1. Video, video and video. Facebook Live, Twitter Live, Instagram…
So you have finally finished your book. Your intentions are great. The strategy is sound. And you have spent thousands to hire a firm to help you put it together. Now comes the hard part, promoting it. Many business people are told that writing a book can be a great marketing tool to…