2021 has finally arrived. As most anticipate a better year in both health and in business, marketers will continue to face new challenges brought about by the pandemic. A number of trends brought about by the coronavirus will most certainly continue onward well into the middle half of the year, if not beyond. Public relations…
What is Crisis Communication Most businesses will face a crisis at some point in their life cycle. How the situation is handled is a good indicator of how strong the organization will be when the crisis is resolved. Before we dive in, let’s take a quick look at exactly what crisis communication means. Crisis communication…
One common thread about startups is that most are pressed for time and money. They know they need to establish their brand, but lack the major funding of most established businesses. Many try to muddle through in an attempt to pique the interest of journalists and secure media coverage. They understand the longer it takes…
Much has been made lately about the Houston Astros and their public relations problems. We have written articles about it and appeared on the radio to talk about it. The Astros apparent sign stealing and cheating, and poor response to the situation by both team ownership and Major League Baseball, have left them with a…
(Jim Crane owner of Houston Astros, photo credit Forbes) The Houston Astros held a “rules breaking” press conference last week to discuss the allegations of sign stealing. Not only did the Astros break the rules of baseball they also broke many tenets of proper public relations practice. To recap, the sign stealing incident occurred in…
Academy Award winning films share a common thread. It is their ability to connect with the audience in a way that creates a positive emotive response and, at the same, differentiates their performance from those of other films. A business owner should share the same goal. That is to elevate their brand in the minds…
Awards season is upon us. Hollywood’s finest have already adorned the red carpet for the Golden Globes, SAG awards and Grammys. The Academy Awards will soon be center stage. Business owners should also consider the start of 2020 as their awards season. This is an excellent time to plan on entering some key award competitions…
Your website is your calling card to the world. In many cases it is the first point of contact between you, your firm and potential customers. A properly designed and well-written website can go a long way to enhancing any type of perception you wish to create with your targeted audience. A poorly constructed website…
Have you been the subject of some negative media coverage? As your company grows (adding employees, launching new products and expanding to new markets) so do the possibilities for some critical press coverage. Here are several action steps to take to handle those situations… 1. Be prepared. Sounds simple but many companies are often caught…
Nabisco opened the cages and the media began to play. In a move that garnered national media attention, Nabisco decided to change its Barnum’s Animal Cracker packaging. Several PR lessons can be learned from Nabisco’s strategy. Some background…The cookie company adjusted its graphics to eliminate the current look of the caged animals on wheels. Now…