Category Archives: Public Relations

The Secret of The Secret

The Secret is destined to be the most successful personal development book/audio book/DVD ever sold. The incredible publicity the book and its author have received is something most public relations practitioners can only drool over. Oprah, CBS News, CNN and Newsweek have all discussed it, debated it and written about it. Many claim it is…

A Good Lesson for Event Marketers

What Do Go-Karts and Lexus Have In Common? Apparently not much as a public relations/event planning specialist found out Sunday night on The Apprentice. She was fired, and rightfully so. Her job as “Project Manager” was to organize an event around the introduction of the new luxury Lexus sedan. She couldn’t come-up with any creative…