Maui Wowi

The task of a public relations practitioner is to create, enhance and manage the public perception of his or her client. On a recent trip to Maui, (yes that Maui), I received a first-hand look at a perceptual machine like no other. Maui is one of the most desired tourist destinations in the world. Its…

The Secret of The Secret

The Secret is destined to be the most successful personal development book/audio book/DVD ever sold. The incredible publicity the book and its author have received is something most public relations practitioners can only drool over. Oprah, CBS News, CNN and Newsweek have all discussed it, debated it and written about it. Many claim it is…