Earlier we discussed how brand equity impacts the value of your company. Companies with strong brands are worth several times more than companies with weak brands. So how do you reenergize a brand that has gotten a little stale? Remember your brand is not just a logo or website. It is an entire experience a…
Earlier we discussed the benefits of having a strong company brand. Those benefits, as previously indicated, have been well documented and add greatly to a company’s bottom line value. So how do you ascertain whether your brand is strong or weak? Your salespeople are a good source for this type of information. When they visit…
Earlier we discussed the value of your company’s brand equity. Businesses with established brands have more value than those that don’t. The benefits of a brand are a lot more than just having a recognizable name. Here are several benefits of a brand as compiled by BrandZ Top 100 Brands Study… 1. It gives you…
Are you maximizing your brand strategy? Is your firm enhancing the “branding experience” with current and potential clients? Which marketing and PR vehicles are you using to positively impact your company’s name in the marketplace? What you do now can have a big impact on whether your company is able to reach its full potential…
Social marketing or social networking? Many clients are talking about all things social. Friends and colleagues are interested as well. Amidst the endless attention and hours spent on Twitter, Facebook and LinkedIn, many don’t seem to understand the difference between “social marketing” and “social networking”. Here’s my take… Social marketing is part of an overall…
Twitter is picking up steam as a social networking tool. Many PR and marketing professionals are already on-board, using it for business as well as social connections. Still, like anything new, Twitter does it have its group of non-believers and nay sayers. Some friends and colleagues have heard about it but don’t want to take…
The closure of many local newspapers, and the downsizing of many others, begs the question…Can Public Relations survive without the newspaper industry? Surely the practice of Public Relations is more than just publicity and media relations. It’s many facets include employee relations, event planning, corporate communications, speech writing etc. Most PR pros understand that and…
1. Welcome Them to Your Event. Make them feel at home. Someone should be there to greet them. If you don’t have someone experienced in working with media designate a greeter and fill them in on what needs to be done. The friendlier you are to them the better, unless they indicate they don’t want…
The Pittsburgh Steelers won the Super Bowl. But in a way so did Denny’s. Never mind Bud, Doritos, Coke or Pepsi the company with the best ad campaign was Denny’s. If the goal of advertising is to either move product or put fannies in the seats, than the Denny’s campaign did exactly that. And it…
“Do More With Less” will continue to be a recurring theme in 2009 as businesses try to stay on course and maintain profitability. While the failings of many large companies have been well documented, others are doing just fine. The question for CEOs and marketing executives of those prospering firms is whether to stay the…