Document Technology Companies Need A Branding Strategy Now More Than Ever

Differentiating document technology firms is becoming more difficult. Multi-function devices, copiers and printers all seem to do the same thing, no matter the manufacturer. Many of these firms are now employing managed print services, office architecture, specialized software and other products to separate themselves from the pack. Becoming the leader in their market, however, takes…

The PR Name Game

What’s in a name? If you are in business perhaps everything. Prior to the Internet most new companies created their corporate brand based on the founders’ names or some term which hopefully described their business in a few words. This worked well in the old economy where competition was less intense and sales were made…