The PR Name Game

What’s in a name? If you are in business perhaps everything. Prior to the Internet most new companies created their corporate brand based on the founders’ names or some term which hopefully described their business in a few words. This worked well in the old economy where competition was less intense and sales were made…

Defining Your PR Audience

Most public relations professionals are able to work hand-in-hand with the business owner or marketing department in order to determine the targeted audience they are trying to reach. This is a very key element to ensure proper messaging connects with the customer base. However the task of defining that audience, and the related message, can…