1. Develop a social media strategy with an end game in mind. What do you wish to accomplish, do you have the resources (budgetary and personnel) to dedicate to it, what length of time will it take before you see results, and how will you measure the success of the campaign? 2. Match social messaging…
Yes they are 250+ miles away. Yes they are in the AFC, against the grain of our local NFC heritage. And yes, St. Louis fans are so frustrated right now with the NFL they might never emotionally invest in another football team. However as teams start to maneuver to gain some type of foothold…
Words sell. It’s as simple as that. Whether it’s an ad, a brochure, a LinkedIn post or email, the art of wordsmithing can be used to not only help you connect with your customers and targeted prospects, but to generate more interest and more sales. Often misunderstood, wordsmithing is not just about brochure writing and…
Love him or hate him. Agree or disagree. One thing Donald Trump knows how to do is command an interview. Neither an endorsement nor a disparagement, here are simply five lessons learned from observing “The Donald” that you can apply for your next media interview. Have a strategy. Is your goal to create some branding…
1. Create An Engaging Headline. Rather than a typical headline… Widget Inc. To Open In St. Louis…try… Widget Inc. To Employ 1,000 Add $2 million To Local Economy With New St. Louis Store. Why? Reporters get dozens if not hundreds of email pitches per day. You have about 10 seconds of a reporter’s time to…
1. Today’s decision makers, or soon to be decision makers, are Internet savvy. 2. They play or played video games. 3. They like to be entertained in the communications process. 4. They have a video, photo and graphics mentality. 5. They are extremely mobile, think iPhone and iPad not PC.…
Apple is by far the number one brand in the world. New research from Forbes, http://www.forbes.com/sites/kurtbadenhausen/2015/05/13/apple-and-microsoft-head-the-worlds-most-valuable-brands-2015/, reveals the company has a brand worth of $145.3 billion, up some 17% over 2014. The brand ranks on top of Forbes’ list of the World’s Most Valuable Brands for the fifth straight time. According to the publication, it is…
Nearly every business uses a PowerPoint presentation as part of the marketing and sales process. The stack of digital slides has become synonymous with sales calls, group presentations and speaking engagements. While many companies use a PowerPoint to highlight revenue goals, product information and offer a glance at company history, they often miss some key…
Admittedly I am big fan of the TV program Shark Tank. The program focuses on aspiring entrepreneurs who seek to secure investments and partnerships with one or more of the “Sharks”, billionaires and millionaires who seek to grow their fortunes by investing in companies with high growth potential. Over time I have watched nearly every…
1. Focus on visual storytelling. The growth and use of mobile devices is requiring marketers to become more creative and more precise as they communicate with potential customers. This includes formulating messages that are not only interesting but also digestible in the smaller platform. One way to achieve this goal is to use more graphics, more…