Words sell. It’s as simple as that.
Often misunderstood, wordsmithing is not just about brochure writing and proof reading. It is the creation of marketing messages in any medium that can raise the temperature of a prospect and spur them into action.
Here are five ways to help you get better results from your writing whether it be in print or online.
“They were the only one with Novus 500 sprayer that can do 500 impressions per minute the others can only do 250.”
“We were impressed with their portfolio of work especially with companies similar to ours in size and revenue. They have an outstanding reputation as indicated by the awards they have won.”
Take these golden nuggets from your customers. Then go beyond keywords to demonstrate your value in clear, concise statements.