Love him or hate him. Agree or disagree. One thing Donald Trump knows how to do is command an interview. Neither an endorsement nor a disparagement, here are simply five lessons learned from observing “The Donald” that you can apply for your next media interview.
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Have a strategy. Is your goal to create some branding awareness for your product or service, publicize a special event, or discuss some key topics in the news? Trump is expert at controlling the interview to make sure his points get across. Unless you are running for office, or starring in a blockbuster film, chances are your interview will be short, around three to five minutes. Be prepared to get the most value out of appearance.
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Be interesting. No one can ever say Trump is a dull interview. He uses his words and actions to get people to react and respond. Those selected for an interview usually having something to say on an important topic or issue. Therefore make it interesting for the audience. Follow Trump’s lead by interspersing your comments with stories and examples that the audience will appreciate. No one wants to hear a bunch of monotonous comments to a series of questions. Look for ways to add spice to your answers.
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Use voice inflection for emphasis. Trump has used his years of television expertise to optimize his responses and engage the audience. You can do the same by lowering your voice on some key points and raising it on others. Viewers tend to listen more carefully as your voice fluctuates from a loud to a softer tone.
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Take charge of the interview. The Donald has no problem steering the conversation his way. He even lets the interviewer speak from time to time. Unlike Trump those who only appear occasionally on TV or radio may be a little hesitant to channel the conversation to their benefit. Rise up and use your time to get your key points across, even if it means veering down a path that differs from the interviewer’s original question.
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Display humbleness and empathy. Some view Trump as a blowhard. However, depending on the tone of the interview, he displays humility by thanking the host for his or her time and efforts associated with the opportunity. You can be energetic and engaging as well without being bombastic. Always thank the interviewer and display your appreciation. It will help gain a return interview at a future date.
