Green is PR’s new black.
That’s the word from various editors who want to focus on all things green for their newspaper or magazine.
I recently attended a few seminars where the editors were discussing the need for green. They want to write about products that could have a positive impact on the environment or at least ones that replace an existing product thought to be harmful.
Xerox’s new green paper is a case in point. The copier/paper company got some good play out of this.
Any type of new fuel replacement gets big headlines. And established products with a recycled twist to them are also in demand.
Whether it’s a building, an auto, clothing, chemical or manufacturing process if it’s green, it’s in.
Businesses looking for a new hook or angle for media exposure should determine if there is something green about their product and service.
Right now it’s a great way to get some coverage.