This is so easy and simple that it is often overlooked. If you send out thousands of emails per year (and who doesn’t) why not use it as a marketing tool? Under your name put… “Author of 20 Ideas That Will Rock Your Business…Forever” or whatever the title. It lets your business colleagues, clients, friends and others know that you wrote a book, that you are a thought leader in the industry (isn’t that what the book was intended to do in the first place?) and perhaps you just might know something to help them in their business endeavors. Who knows, you might get a few calls from people asking you how they can purchase a copy.
2. Leverage the book for media coverage.
If your goal is to secure articles and editorials in targeted magazines publishing a book raises your level of credibility with journalists. They tend to regard those who have written a book in higher regard than those who have not. After all journalists are writers, many of which would like to publish their own book. The same holds true for those who pursue television interviews, radio interviews, blog write-ups and podcast appearances. Send key influencers a copy. Utilize the book to open doors and pursue earned media.
3. Leverage the book for speaking opportunities.
Much publicity, exposure and even sales can result directly from speaking at conferences and trade shows. Provided you can deliver a solid one hour presentation or serve as a member of a panel, the book can help you land appearances in front of your targeted audience. The author of Book XXX has a lot of credibility with event planners. Make sure you mention it on your speaking application or even mail a copy along with the proper forms.
This tends to be a little tricky but can have great rewards. Securing a review with a key trade journal, and with Amazon and/or Barnes & Noble will give you instant credibility. Now your need readers to comment about the book. You may have to hand out books to friends and colleagues and encourage them to place their thoughts on the site. Of course you run the risk of someone not liking your writing or disagreeing with your opinions. But if you have done your homework, and have a well written piece, over time you should receive dozens of favorable comments. You may even become an Amazon best-selling author in your category. Then you can use your success for even bigger and better opportunities.
